The context
Liberty Driver runs a premium private hire and chauffeur service in Luxembourg. The business rests on four services: airport transfers, a chauffeur at your disposal by the hour or by the day, long-distance journeys between Luxembourg and Paris, and weddings and events.
Booking was already in place: an online platform and two mobile apps. The website had to present the offer and the fleet, then lead visitors to that booking service.
The positioning is high-end: Mercedes and BMW saloons, a VIP van, a dedicated chauffeur. The website had to carry that image.
Our approach
We designed a bespoke website, with no CMS, in a dark and gold look that borrows the codes of prestige transport. The homepage opens on a full-screen slideshow. The animations switch off for visitors who prefer reduced motion.
Each service has its own page: airport transfer, Luxembourg to Paris, chauffeur at your disposal, weddings and events. These four pages are built for the most specific searches and all lead back to booking.
The vehicles page presents the four models in the fleet. Each one has its own profile: number of passengers, luggage, on-board amenities, and a gallery to see the interior.
Booking relies on the platform Liberty Driver was already using. We embedded it in the booking page, alongside links to the mobile apps and a direct call button. An FAQ answers the common questions before booking.
On the technical SEO side, every page has its own title and description. Structured data describes the business, its services and the FAQ, so that search engines understand the activity and the area served. A sitemap completes the set-up.
The website loads no analytics tool and no advertising tracker. Fonts and scripts are served by the website itself. The only external service, booking, loads only once the visitor has agreed.
A back office to update the website in-house
We built a bespoke back office. The editor shows the website as it is: you click on a text to correct it, replace an image, and check the result on desktop, tablet and mobile.
Changes stay in draft until they are published. One button then updates the live website. If something goes wrong, changes can be undone, and an automatic backup is kept before each change.
Everything else is managed by section: texts, SEO titles and descriptions, vehicles, images, FAQ, reviews, contact details and legal notices. Two access levels separate the administrator from the editor.
Delivery
A showcase website that reflects the service, presents the offer and leads to booking. On the homepage, Lighthouse scores 100 for accessibility, best practices and SEO, on mobile and desktop alike.
Liberty Driver can update its website on its own. We look after hosting and maintenance.