Digital marketing for Luxembourg SMEs
Your future clients search on Google, ask ChatGPT and spend time on LinkedIn. We make you visible in each of those places, with a coherent action plan rather than scattered tactics.
In short: Transform IT handles digital marketing for SMEs in Luxembourg: search engine optimisation (SEO), visibility in AI answers (GEO), Google Ads campaigns, social media and email marketing. We start with an audit of your online presence, set the priorities with you, then deliver and measure the results every month.
Search engine optimisation (SEO): get found on Google by your future clients
Until people know you, nobody types your name: your prospects type their need, such as 'accounting firm Luxembourg'. SEO gets you onto exactly those searches.
Technical audit
Speed, indexing, mobile, structure: we spot what stops Google from reading your website properly.
Page optimisation
Titles, descriptions and internal links, tuned to the searches that matter to you.
Content and link building
Useful content for your clients, and links from other websites that strengthen your credibility.
GEO: get cited in answers from ChatGPT, Claude and Perplexity
More and more prospects now turn to AI assistants with their questions. GEO (Generative Engine Optimization) helps these tools understand what you do and cite you.
AI visibility audit
What ChatGPT, Claude or Perplexity say about your sector, and whether your name comes up.
Clear, factual content
Direct answers and precise information: that is what AI assistants pick up.
A consistent presence
The same information wherever you are mentioned, so that the engines know who you are.
Google Ads: show up now on the right searches
SEO takes time. A Google Ads campaign makes you visible from the day it goes live, on the searches you choose, with a budget you set.
Search, Display, Performance Max
Search results, banners or automated campaigns: the format follows your goal.
Ongoing management
Keywords, ads, bids: we adjust them so that your budget goes where it is useful.
Clear reporting
What was spent, what it brought in, what we change next. No jargon.
Community management: active social media, without giving up your evenings
A LinkedIn page that has been silent for six months sends an odd signal. We run your LinkedIn, Facebook and Instagram accounts with an editorial line that sounds like you.
Editorial calendar
News, expertise, behind the scenes, offers: we plan with you, you approve, we publish.
Content creation
Copy and visuals suited to each network, in your brand's tone of voice.
Engagement and moderation
Replies to comments and messages: your community knows there is someone behind the page.
Email marketing and communication materials: stay in touch with your clients
Your current clients are often your best prospects. A useful email and well-crafted materials keep the relationship going, online and on paper.
Newsletters and segmentation
Mailings tailored to each audience, using GDPR-compliant tools.
Automated sequences
A welcome, a follow-up after a quote: emails that go out at the right time, on their own.
Communication materials
Brochures, flyers, presentations, sales kits: consistent communication from web to print.
Our 4-step method
Every action starts with a diagnosis and is measured.
Audit and diagnosis
A review of your current presence, your competitors and your market in Luxembourg.
Strategy and roadmap
A prioritised action plan, measurable objectives, a timeline and a budget.
Execution
Hands-on delivery: SEO and GEO improvements, campaign launches, content creation.
Measurement and adjustment
Clear dashboards, a monthly review and continuous adjustments.
SEO, website and content: it all fits together
Good search visibility starts with a fast, well-built website: that is the heart of our website design work. So that your posts and materials match your website, we can also design your visual identity. To dig deeper, read our article on SEO and GEO for SME visibility. For a concrete example, see the Initium Group website redesign, with SEO aimed at wealth-related searches in Luxembourg.
Explore our website servicesDigital marketing: your questions, our answers
What is the difference between SEO and GEO?
SEO helps your website appear in Google's results. GEO helps your business get cited in answers from AI assistants such as ChatGPT, Claude or Perplexity. Both rest on the same foundations: a solid website and clear content. So we work on them together.
How long does it take to see results?
It depends on your starting point and your sector. Google Ads brings visibility from launch, while SEO and GEO build up over several months. We do not promise rankings: every month, we show you what is improving.
Should we start with SEO or with Google Ads?
The two work together. Google Ads brings visits straight away, which helps when launching an offer. SEO builds visibility that stays when the advertising stops. After the audit, we suggest the right balance for your budget.
How does day-to-day social media management work?
We set up an editorial calendar with you. You approve, we create and publish. We also reply to comments and messages. You stay in control of what is said in your name, without spending your days on it.
How do you measure results?
We set measurable objectives together: visits, contact requests, calls or sales, depending on your business. You get a clear dashboard, and we review progress with you every month.
Let's talk about your online visibility
Tell us where you stand and what you are aiming for: you'll leave with concrete recommendations.
Book a meeting