The context
Initium Group is a Luxembourg-based accounting firm with 13 specialists, member of the international MSI network, supporting a demanding international clientele in banking, industry, real estate and financial services since 2010.
Their previous website, built on a generic WordPress template, no longer reflected the firm's premium positioning or the breadth of its expertise (tax and corporate law, VAT, accounting, compliance, due diligence). Mobile user experience was limited and organic search potential was underused.
Our approach
Complete WordPress redesign with a fully custom theme to reflect Initium's premium visual identity. Native bilingual FR/EN approach from the design phase, information architecture centred on the firm's expert services, and SEO optimisation targeting Luxembourg wealth-related queries.
Delivery
A modern, fast, responsive and GDPR-compliant website positioning Initium Group as a reference player on the Luxembourg family office and wealth-SME market.